Marketing Tips

Yard Signs, Open Houses Take Back Seat to Mobile Search

A recent survey by the National Association of REALTORS (NAR) shows that homebuyers, especially younger ones, are more likely to find information on homes via mobile apps and websites than yard signs and open houses. “While yard signs and open houses have historically been used most frequently after online websites and real estate agents, the […]

Become an Instant-Hit on Instagram With These Apps

Instagram is one of the best, current marketing tools that REALTORS can implement in their savvy agent repertoire.  But, did you know that there are 3 other key applications that will make your marketing pieces on Instagram look even better? Read on to learn more. Over – This wonderful app lets users introduce text into […]

You Should be Able to Brand Your Virtual Tours on the MLS

Currently, real estate agents are paying a fee to be a member of the Multiple Listings Service (MLS). Even though they are paying customers, they are not allowed to have any personal or company branding on their virtual tours. I completely disagree with this rule, and here is why: You, the real estate agent, are […]

Stay Ahead of the Technology Curve With Instagram’s “Hyperlapse” App

Hyperlapse is a convenient, easy–to-use, time-lapse video application that is going to revolutionize how real estate agents can make virtual home tours and videos that showcase neighborhoods and communities. Hyperlapse was launched this week Tuesday, and if you don’t already have it, get it immediately. This free app is outfitted with image stabilization technology that […]